MC 3031 – Rylee Lanoux

Welcome to my Advertising Strategy Blog

Social Media Review

In today’s society, social media is extremely influential. Society depends on social media for almost everything they do. Finding outfit inspiration, making weekend plans, and sharing thoughts and other things with friends are just some of the most common uses. Over the course of my life, I have used numerous forms of social media, especially…

Apple’s ‘Behind the Mac’ Campaign

Apple’s advertising campaigns have always been effortlessly produced and executed. They are successful on every level of their campaign process – from content creation to social media execution. One of their most successful – albeit under the radar – campaigns is Apple’s ‘Behind the Mac’ Campaign. ‘Behind the Mac’ is an ongoing campaign in which…


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